Panter Stationery

Case Study: Panter Stationery

Client: Panter Services Provided: Brand Identity Development, Logo Design and Corporate Colors, Brand Positioning, and Corporate Slogan Creation

About the Panter Project

Panter, a burgeoning brand specializing in stationery and educational equipment, sought to carve out a reputable position within the highly competitive stationery market. Its ambition was rooted in a steadfast commitment to quality, innovation, and practical design. A core objective in designing the Panter brand was to imbue it with a sense of agility and innovation, crafting a unique, user-friendly identity that effectively conveyed power and superior quality to its audience.

The Challenge

Our primary challenge in this project stemmed from customer demand for high-quality products at accessible price points. Concurrently, we needed to forge new, compelling values for this inherently innovative and bold brand. This comprehensive task involved crafting a robust branding strategy and visual identity, devising an impactful marketing strategy, underscoring an unwavering commitment to quality, and ensuring competitive pricing. A critical imperative was to effectively communicate the brand’s quality, capabilities, and unique features in the production of stationery and art supplies to its target audience. Panter’s agility and innovation were identified as key differentiators, essential for maintaining market competitiveness and swiftly capitalizing on evolving trends.

Our Solution

We recognized that Panter’s sustained success necessitated its adaptability to emerging trends, particularly through the integration of modern technologies to develop products aligning with evolving customer expectations. In shaping Panter’s vision, we prioritized optimal quality, reasonable pricing, and prompt responsiveness to customer needs. Our strategic positioning aimed for Panter to become one of the top three most popular brands in the stationery industry by the close of 2019.

Central to our logo design objectives was encapsulating Panter’s inherent agility and innovation, visually reinforcing its unique and user-friendly essence, and conveying a palpable sense of power and quality to its audience.